This morning, I came across a Tweet from Mountain Khakis asking fans to share a story for a chance for free apparel. It always catches my eye how brands encourage users to take such a personal and impactful action such as sharing how a brand has impacted their lives. I was even more surprised when I saw where the link took me.
Bolder, a network built to encourage users to take action states on their homepage, “Everyone has influence. Bolder is a place where Challenges and Rewards inspire action.”
The challenges are simple, for example, that Mountain Khakis tweet doesn’t direct users to the brand after all, but a call for users to share their most memorable outdoor experience.
To complete an action, just share your story and post it to Facebook for your friends to return and Like the content. The top 100 actions, those with the most Likes, will be rewarded with $10 off their next Mountain Khakis purchase.
Encouraging action through the essence of the brand and through the power of a community – not just your friend list – allows the group mindset similar to that of Groupon and the power of social crowd sourcing to infuse. The result is a hyper-personalized community with rewards for both sides, physical rewards for the customer, deep user connections and content for the brand.